Coffin on Cake PR Retained by Pelham Group

Coffin on Cake PR are very proud to be continuing our support of the Pelham Group following a successful three month UK publicity launch campaign undertaken earlier this year.

With a focus on driving back-to-school sales throughout national retailers including Schuh and JD Sports, the launch campaign hit key objectives for Pelham and their newly acquired Bags & Accessories lifestyle label, producing results throughout leading print and online properties and across high value social media channels.

Speaking about the relationship, Pelham’s Sales & Marketing Director Nic Crossick said; “We were delighted with the results Coffin on Cake achieved during the launch campaign and we’re now looking forward to a long lasting partnership with the agency which will support our objectives for the brand moving forwards.” He continued, “We’ve sold into some major national accounts for SS12, the PR was certainly a driver in this success and we’re expecting great sell-through with more targeted publicity for the ranges as we move forward.”

Coffin on Cake Director Dean Bennett said; “We’ve had a lot of success working with Pelham over the past months and we’re looking forward to developing the campaign inline with the new collections and brand stories, and supporting the brands development in the UK with continued consumer facing PR and trade marketing strategies to support key retailers.”

For more information contact: press@coffinoncake.com

Pelham Leather Goods was established in 1990 and today represents the largest branded Distribution Company within the travel and accessories market in the UK. The group exclusively distributes the best of international brands including TUMI, Bric’s, Delsey, Eagle Creek, Knirps, Mandarina Duck, Lindsay Phillips, and Lulu Guinness Luggage. It also has a large made to order division producing own label merchandise for many high street names as well as a retail division which was established in Piccadilly in 1923 and now operates (under the Case London and Tumi fascia) a number of stores and concessions in the UK - the largest being the Travel Goods department in Harrods (Knightsbridge) which at just under 9000 feet, is the finest and biggest travel goods and business case department in the world.