During Coffin on Cake PR's SS12 Press Day we showcased Fallen Footwear's latest team rider James Hardy and his first signature model shoe dubbed The Rambler after Hardy's love for the great outdoors and his unrelenting travels following a serious knee injury.Facing surgery and months of healing that would prevent Hardy from skating, he decided travel solo around the United States on his motorbike, camping under the stars. From Alabama, to Mississippi, Louisiana, Texas, New Mexico, Arizona and California, his trip took him across deserts, forests, swampland and mountains and the entire journey was documented on Hardy's Twitter and Instagram recording his encounters with bears, turtles, tornados and the characters he met along the way.
Celebrating Hardy's story his signature shoe The Rambler features a map of Hardy's home state of Alabama in the insole, teaming suede and wool with Hardy's leather signature tab on a FLX tapered midsole construction, allowing greater protection from impact in the heel area whilst allowing great flexibility and board feel in the forefoot.
You can follow James Hardy on Twitter and Instagram as @bamahardy and watch him online on Fallen Footwear's YouTube channel, for all PR agency information contact: press@coffinoncake.com


















